Let’s get down to work! Antigua and Barbuda unveils ‘business on the beach’ campaign

The results are in and it’s official – 84% of Brits are ready to ditch the cold UK weather, and swap their home office for a warm sunny beach. According to a nationwide survey conducted by the Antigua and Barbuda Tourism Authority, 84% of working Brits would love to replace their Zoom background with a genuine backdrop of the ocean. The Antigua and Barbuda Tourism Authority has heard this message loud and clear is taking action with the launch of its brand-new campaign: Business on the Beach.

A competition for creatives

To kickstart this new campaign, the tourism authority is partnering with the idyllic Keyonna Beach Resort on a search to find a creative mind to enjoy a workcation from their island paradise. Offering a two-week stay at the all-inclusive resort, the trip is intended to offer an exclusive escape to one of the world’s most beautiful islands while offering a professional opportunity to assist and collaborate with the hotel on their website development and graphic design. This January, Keyonna Beach Resort and the Antigua and Barbuda Tourism Authority will begin their search for one talented individual to work remotely in the UK before joining the team on island (when travel restrictions are lifted) to enjoy all the experiences that make Antigua one of the world’s most idyllic workcation spots. See below for more details on the position and the entry details.

‘Business on the Beach’ campaign

With 93% of Brits agreeing that businesses are now more likely than ever before to allow employees to work from home, Antigua’s new campaign is making it easy for Brits to do their business on the beach. Whether from an exclusive use property or one of the island’s spectacular all-inclusive resorts, British remote workers are guaranteed strong WIFI and an idyllic surrounding to boost inspiration and motivation.

Once lockdown is over and the air corridor once more resumes, Antigua is calling all Brits to swap the morning commute or home office for the island’s 365 palm fringed beaches, incredible adventure activities and delicious local cuisine. 70 percent of the UK continues to feel the effects of the COVID-19 pandemic on their mental health, and with 74 percent saying that sunshine is good for the soul, Antigua’s island-life mentality is sure to reset, refresh and reboot the minds of working professionals.

Colin James, CEO of Antigua and Barbuda Tourism Authority said, “Antigua offers sun, sea, sand and space, and an ideal backdrop for the ultimate remote working experience. A swim between meetings, a spectacular Zoom backdrop, and finishing each working day with freshly caught fish and local produce– working remotely in Antigua might just be the perfect remedy following a tumultuous 2020. We know this third lockdown is tough for the UK but we will be waiting to welcome you once travel can resume.”

Keyonna Competition Details

The ideal candidate should have an eye for clean and artful web design with a portfolio of work in successful hotel website design and functionality. The ideal candidate’s understanding of end-user needs, SEO, marketing content and visual appeal, and the ability to translate high-level requirements into interaction flows will assist the team in transforming the hotel’s site to a beautiful, intuitive, and functional storefront enhancing the brand, and the conversion to bookings. With proven experience in web design, demonstrable graphic design skills and a strong digital portfolio, applicants are required to submit their CVs along with a cover letter explaining why they are most suited to the workcation position. Entrants must submit their applications by 15 February 2021 with the view to commence the project from 1 March 2021.