“Seamless integration”: Vietnam Airlines deepens bonds with travel tech firm

Aviation tech specialists Sabre announced a deeper phase of collaboration with established and long-serving partner Vietnam Airlines, with the two companies signing a new multi-million-dollar agreement at the end of last week.

The carrier will adopt Sabre Revenue Optimizer and SabreSonic Inventory solutions to enable responsive real-time origin & destination (O&D) revenue management. This will further strengthen Vietnam Airlines’ forecasting and inventory control capabilities, helping maximize its revenue and setting the foundation for dynamic offer creation.

“As the fastest growing flag carrier in Southeast Asia, the agreement allows us to dynamically adapt our approach to changing market conditions thanks to seamless integration across our Sabre solutions, including our SabreSonic PSS,” said Trinh Hong Quang, executive vice president of  Vietnam Airlines.

“The solutions that we’re adopting today further demonstrate our commitment to taking a holistic approach to our forecasting, optimisation and inventory management capabilities, which serves our objective to increase revenue while delivering a consistent, end-to-end customer experience. The continued technology partnership with Sabre has supported our ambition to achieve the 5-star status in the future,” he added.

Revenue Optimizer is designed to allow airlines to optimise availability by considering relevant data sources and seamlessly integrating across an airline’s commercial planning organization.

“Revenue optimisation and an offer management strategy are essential to an airline’s continued success, particularly in a market as competitive as the Asia Pacific region,” said Dasha Kuksenko, vice president, regional general manager for airlines, North Asia at Sabre Travel Solutions. “We are pleased to once again deliver intelligent solutions that continue to fuel Vietnam Airlines’ growth and help its teams sharpen their focus on their customers.”