‘Make it Edinburgh’ boosts business tourism
Edinburgh reinforces its status as the fastest growing tech hub in Europe as the city hosts ESOMAR Congress 2019 – The Global Data & Insights Summit at the Edinburgh International Conference Centre.
This congress is witnessing world-leaders in data and tech come together with local talent and start-ups to share and distribute the latest thinking and cutting-edge methodologies in data and insight.
It strengthens the city’s credentials as a pioneering destination to hold conferences, which themselves foster innovation and collaboration in the tech sector. This lies at the heart of a city campaign, ‘Make It Edinburgh’ which showcases the city’s strongest sectors helping drive business tourism to the city.
Amanda Ferguson, head of business tourism at Marketing Edinburgh said: “One of the objectives of the city’s business tourism campaign, ‘Make It Edinburgh’, is to showcase technology as a centre of excellence. So events of this scale and credibility creates a halo effect; more events, more knowledge sharing that drives innovation in turn attracting more talent and investment.”
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