ROLE PURPOSE
The primary purpose of this position is to lead and manage the trade marketing and market development strategy through the delivery of partnership advertising campaigns, industry engagement and product development initiatives across the Singapore, Malaysian and Philippine markets.

ROLE RESPONSIBILITIES

Lead and manage the trade marketing program (online and offline) across the Singapore, Malaysia and the Philippine markets. This includes ongoing communication through planning and coordination with central content and creative, and in-market teams to ensure campaigns are integrated to maximise impact.

Lead and manage the market development strategy across the Singapore, Malaysia and Philippine markets.
Provide digital expertise to travel trade partners and the wider SSEA trade team to ensure travel partners and internal teams are well skilled to deliver effective and efficient campaigns.
To work closely with functional team leads to ensure the synthesis of PR, trade and marketing work streams collaborate to deliver optimal results of scale across Singapore, Malaysia and the Philippines.
To develop and manage key relationships with travel trade, the tourism industry, airlines and stakeholders. This includes ensuring the dissemination of TNZ research to the travel industry, and effective engagement with the industry.

Provide expert advice to Regional Manager SSEA and GM Asia in the following areas:
– competitor activity, market trends and opportunities,
– trade marketing campaign efficiency, market share and impact,
– changes in the composition and functional performance of the Singapore, Malaysian and Philippine trade distribution sector
– trade marketing guidance during the annual planning process.

To effectively and prudently manage assigned budgets and accurate and timely reports

Leadership of one team member to deliver on the programme of work for Singapore, Malaysia and the Philippines.
To contribute to the wider success of the organisation by willingly undertaking additional tasks and responsibilities as required.
Progress Philippines as an emerging market opportunity

To contribute to the wider success of the organisation by willingly undertaking additional tasks and responsibilities as required.

COMPETENCIES

Leadership

Being part of the creation of a compelling organisational vision – motivating and empowering others, coaching and mentoring constructively to facilitate achievement of this. Providing direction under uncertainty, championing new ideas, role modelling demonstrating high ethical standards, fairness and consistency among peers, colleagues, and direct reports. Willing to take responsibility and be accountable for actions and performance of self and team, exercising control in establishing priorities, and scheduling to maximise time and resource utilisation appropriately.

Stakeholder Focus

Ability to develop strong rapport and trust quickly. Understands the importance of ensuring relationships are maintained and supported regularly. Negotiates skilfully and dispels conflict quickly. Understands various stakeholder perspectives, that these may not always be congruent with those of the organisation, and works positively to achieve resolution.

Strategic Awareness

Brings a strong commercial orientation around appropriate budgeting, costs, and cost management. Organisationally aware, contributes to strategic planning and supporting activities. Is able to take a visionary and long term perspective, set clear objectives, gather relevant information to make informed decisions, and is attuned to politics.

Analysis

Gathering relevant information and identifying key issues; relating and comparing data from different sources; identifying cause and effect relationships.

Interpersonal Skills

Verbally expressing thoughts, information and ideas in a clear, appropriate manner. Establishing a connection and affinity with others easily and quickly, demonstrating interpersonal sensitivity.

Written Communication

Expressing ideas and information in writing using appropriate structure, format, grammar and language to create an informative, clear and concise documentation and reports.

Services Orientation

Working from a client and customer perspective to ensure satisfaction; focusing on customer needs to drive solutions.

Judgement Decision Making

Considering all relevant information to draw reasonable and appropriate conclusions; appreciating the consequences of decisions; reaching an appropriate decision in a timely manner to meet specific outcomes.

Flexibility

Maintaining effectiveness while adjusting to a changing work environment, varying tasks, people, responsibilities and priorities.

Results Orientation

Working through each aspect of a task or project; driving a task or project through to completion.

Planning and Organising

Identifies priorities of own tasks and/or activities and effectively allocates own time to complete tasks. Identifies priority of team activities and/or projects and establishes and articulates short to medium term goals. Determines project/assignment requirements by establishing frameworks, and ensure that all project and/or functional accountabilities are allocated.

PERSON SPECIFICATION
• A Tertiary degree in Marketing or Communications or equivalent experience in a related environment or discipline.
• At least 6+ years of international marketing experience with a heavy focus on digital marketing in the travel and tourism sector.
• A thorough understanding of the tourism retail and distribution model.
• Balanced and comprehensive knowledge of New Zealand as a product and destination, and Singapore/Malaysia/Philippines as target markets.
• English is essential, while written and verbal fluency in Chinese and Malay languages is valuable.
• Demonstrated ability to develop effective relationships.

To apply or view more information on this role please submit an application directly at our career page.