Feel Like Home: Enter the (five) Dragons
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Feel like Home (FLH), is the world’s first website aiming exclusively at Chinese travellers, helping hospitality professionals (hotels, restaurants etc.) throughout the world, to make the necessary changes to their businesses to adapt to Chinese customers, making their experience in a foreign country as pleasant as possible.
For that reason, the company – founded by Akila Lin, Andreas Papachristoforou and Nikos Kavoulis (pictured above) – have chosen to implement a “Five Dragon” rating system, where the number of dragons (up to five) indicates how acclimatised a company is to the specific needs of Chinese travellers.
have chosen to implement a “Five Dragon” rating system, where the number of dragons (up to five) indicates how acclimatised a company is to the specific needs of Chinese travellers.
The rating starts with one dragon – where the hotel, restaurants etc. website is translated into Chinese, is hosted on the FLH website, and holds the FLH accredited stamp. An establishment with Five Dragons, will have all this and more, but also an employee who is fluent in the Chinese language.
Professionals of tourism, depending on the size and nature of their business, pay a small fee to enrol as members of FLH, and an annual subscription fee to have their website translate into Chinese and get posted on the FLH platform (www.feellikehome.cn), obtaining their first Dragon –paving the way for the company to access a market of up to 120 million Chinese travellers per year.
