Premier Holidays launches Malaysia campaign

Premier Holidays and Tourism Malaysia have unveiled a joint destination marketing campaign to showcase the country’s diverse holiday options. 

A selection of tactical offers and multi-centre itineraries for clients to experience the country, including city and beach elements, are available during the campaign along with materials for agents to promote the offers.

The operator says its Malaysia portfolio has been selling ‘incredibly’ well this year, and it has seen a 69% increase for travel in 2017.

Agents can benefit from large posters featuring photography of Premier’s most popular Malaysian hotspots, which can be used in branch windows, or smaller sized posters to display in A4 panels.

Double-sided flyers providing detailed product information and optional excursions are also available for the duration of the campaign.

For every inclusive Malaysia booking made, agents will be rewarded with up to GBP150 in shopping vouchers.

Campaign offers range from twin-centres such as 10 nights visiting Penang and Kuala Lumpur from GBP1,099pp and a 12-night holiday encompassing the Cameron Highlands and Penang from GBP1,385pp with a free Penang city tour and free room upgrade.

Luxury itineraries are also included, such as 12 nights exploring KL, the Cameron Highlands and Pangkor Laut from GBP1,895pp, staying in 5-star accommodation throughout.

All offers are valid for booking until the end of June and are based on two adults sharing, including money saving of up to GBP1,220 per couple, return flights and transfers, and breakfast accommodation.