MasterCard study shows London vital to Dubai tourism economy
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MasterCard Worldwide has launched MasterCardCities.com, a new microsite that offers a unique tool to discover the connectedness of the world’s premier destination cities, based on international air travel and cross-border spending trends. The Index revealed that in the Middle East, Dubai remained the top market in terms of inbound travel and expenditure, with Abu Dhabi, Riyadh, Cairo, Amman and Beirut trailing behind.London remained Dubai’s most important source market, generating $875 million in annual expenditure, compared to the city’s second largest source market, Kuwait, which generated just $373 million.MasterCardCities.com features an interactive world map of international air travel between 132 cities across the world, which were part of the recently released MasterCard Worldwide Index of Global Destination Cities. The MasterCard Index is a fresh approach to understanding the global economy, offering data and insights on the connectivity between global cities. The new study is led by Dr Yuwa Hedrick-Wong, global economic advisor, MasterCard Worldwide. The economic and business impacts of international travel are especially pronounced in cities that are popular destinations of international travellers. In these destination cities, spending by international visitors contributes significantly to local commerce and business activities, amplifying the dynamism of these urban economies. The global map on MasterCardCities.com sorts data by top origin cities of visitors or by the most popular outbound destinations from each city. Additionally, the map offers detailed breakdowns of how much travellers are spending in each city, total number of inbound and outbound visitors and the overall percentage of business travellers.
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