Here’s how Cross Hotels & Resorts heralds a new face of hospitality in APAC

In a dynamic and ever-evolving industry, the key to success lies in adaptability and a commitment to reimagining strategies. Cross Hotels & Resorts has embarked on a transformative journey, taking a bold step toward redefining hospitality in the Asia-Pacific region. The comprehensive planning and development process left no stone unturned, from engaging panels of experts in hospitality and parallel industries for consultation to war-gaming diverse opportunities with financiers and corporate strategists.

The hotel operator has also embraced openness and vulnerability to change, conducting a rigorous self-evaluation to discern what works, what doesn’t, and where positive change can be introduced. This introspective approach has led to the formulation of our new company vision: “Cross will be APAC’s Hotel Management operator of choice for owners seeking the innovative alternative to the global chains.”

In this competitive landscape, Cross Hotels & Resorts has emerged as a leader in redefining the face of hospitality. With its innovative approach and commitment to excellence, Cross Hotels & Resorts is setting a new standard for what it means to provide a truly exceptional guest experience.

Redefining the owner-hotel operator partnership

Success hinges on profitability and scalability. One key differentiator that sets Cross Hotels & Resorts apart as an innovative alternative to global chains is our commitment to enabling owners to thrive in key markets. Unlike larger chains with rigid area restrictions, the hotel operator provides owners with the flexibility to utilize its stable well-loved lifestyle brands that local guests adore. This approach lowers the barriers to entry into new markets, capitalizes on its brand recognition, and ensures cost-effective marketing.

Cross Hotels & Resorts also embraces aggressive strategies for ancillary revenue generation by encouraging GMs to push beyond conventional operating models, maximizing growth potential across all aspects of its properties. By providing owners with a level playing field and supporting their growth ambitions, Cross Hotels & Resorts redefines what it means to partner with a hotel management operator.

Transparency and Long-Term Value Creation

In an industry where profit can sometimes take precedence over ethical considerations, Cross Hotels & Resorts stands out by prioritizing ethical business operations. They prioritize long-term value creation for all stakeholders.

This commitment to ethical leadership extends to treating each hotel as if it were their own. Cross takes full responsibility and accountability for their business, ensuring that the best interests of everyone involved are at the forefront of every decision. This approach sets a new standard for the industry, showing that profitability and ethical business practices can go hand in hand.

Effective communication

Communication is the cornerstone of any successful partnership, and Cross Hotels & Resorts takes this principle seriously. They believe in fostering close and enduring relationships with their owners, ensuring that open communication channels are maintained at all times.

Cross Hotels & Resorts also has a strong culture of transparency. Owners who partner with Cross have direct access to senior leadership and support teams. This level of accessibility creates a unique on-the-ground presence that distinguishes Cross from the competition. Open, honest engagement is a core value at Cross Hotels & Resorts, making owners feel not just like business partners but like part of a larger family.

Moreover, Cross Hotels & Resorts believes in open and honest communication with its guests, employees, and owners. The company is always willing to listen to feedback and suggestions, and it is committed to resolving any issues quickly and efficiently.

Building meaningful relationships

Understanding that hotel owners are more than just contractual agreements, Cross Hotels & Resorts values these relationships as the foundation of their business. They view owners as valued partners, and their approach is rooted in understanding the unique needs, rights, and concerns of each owner.

This personalised, consultative approach allows Cross to tailor their services to meet the specific needs of each owner. They go beyond the traditional role of a hotel management operator; they are true partners who work alongside their owners to ensure their success. This approach ensures that relationships with owners extend beyond contractual obligations and last a lifetime.

Going above and beyond

Cross Hotels & Resorts’ commitment to innovation and creativity sets them apart in the hospitality industry. They are never content with the status quo and continuously seek ways to exceed guest expectations. The motto of “It’s not broken, so don’t fix it” is challenged at every turn.

Cross is dedicated to enhancing its brand signatures across properties, ensuring that guests are consistently surprised and delighted by experiences that go above and beyond. This commitment to pushing boundaries and setting new standards of creative excellence in the industry is a testament to their determination to lead the way in hospitality in Asia and the Pacific.

As the hospitality landscape continues to evolve, Cross Hotels & Resorts’ innovative approach positions them as the future of hospitality in APAC. With its focus on providing a truly exceptional guest experience, Cross Hotels & Resorts is setting a new standard for what it means to be a hospitality company in the 21st century.

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