1834 Hotels appoints Rod Harrex as chief operating officer

Australian white-label hotel management firm 1834 Hotels formally appointed Rod Harrex as its new chief operating officer.

With a distinguished career spanning tourism, strategic leadership, and business development, Harrex will spearhead the growth and development of operational strategies across the company’s expanding portfolio of over 60 hotels across Australia and the Asia-Pacific region.

1834 Hotels chief executive Andrew Bullock heartily welcomed the new COO, highlighting the impact his leadership will bring to the organisation.

Bullock said: “Harrex’s expertise in tourism strategy, destination growth, and leadership makes him an invaluable addition to our executive team. His vision and extensive experience will play a key role in further strengthening our portfolio, driving returns, and enhancing profitability for our hotel owners. At 1834 Hotels, we provide owners with a white-label management solution designed to optimise operations and maximise financial success.”

Harrex expressed his enthusiasm for his new role by saying: “I am thrilled to be joining 1834 Hotels at such a pivotal time in its growth. The company’s commitment to strategic hotel management and operational excellence aligns perfectly with my experience in driving tourism and business success. I look forward to working with the team to elevate the portfolio and support our hotel partners in achieving strong financial performance.”

This latest appointment marks an exciting chapter for 1834 Hotels as it continues to expand its footprint and refine its industry-leading management solutions for hotel owners and investors.

Rising to the challenge of leadership

Harrex brings a wealth of experience to the role, having led the South Australian Tourism Commission (SATC), where his leadership was defined by strategic initiatives that drove economic outcomes, shaped policy, and reinforced brand authenticity. 

With a proven track record in forming and nurturing commercial partnerships, the organisation flourished under the collaborative ethos he championed.

In his pivotal role as regional general manager at Tourism Australia, he likewise honed his expertise in stakeholder engagement and marketing communications to enhance regional operations. 

Under his leadership, his team’s dedication to fostering airline and industry alliances significantly contributed to the broadening of Australia’s global tourism footprint.