Emirates Holidays targets a 30% increase in operating revenue
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Emirates Holidays is optimistic about growth for this year. The company has a strategic plan in place to target an increase in its operating revenue by 30%, and passenger numbers by 20% this year. Further, the company also plans double digit compound annual growth over the next five years.
“Following in-depth research and a re-examination of our core strengths and assets, Emirates Holidays’ new approach will offer the industry a cache of new products,” said Marc Bennett – Emirates’ divisional senior vice president, Destination & Leisure Management (D&LM).
He further explained: “We are keen to offer continuous support to our trade and travel-agent partners. Towards this end, we will implement new distribution platforms.”
Key to this strategy is a new technology which will centralise DLM’s contracting system. A suite of technology components are being implemented to enable better buying power and greater opportunity for partners. The technology offers real time direct access to room inventories not only in Dubai hotels, but also worldwide.