The 13th Macao International Travel Expo (MITE) officially opened today, 25th April, at The Venetian Macau.
The event serves as a way of bringing together tourism boards from around the world, along with travel professionals seeking to expand their networks with peers and those working in related fields
What is notable is that attendance at this year’s exposition is up 50 percent from last year’s numbers, clocking in at 755 travel and tourism enterprises participating from over 70 nations.
Likewise, the event welcomed around 500 global travel buyers covering a diverse range of markets.
Breakthroughs and bridges among nations
In her opening remarks, Macao Government Tourism Office (MGTO) director Maria Helena de Senna Fernandes pointed out how MITE and similar events are key to the ongoing progress stemming from the Chinese government’s 14th Five-Year Plan and the Macao Special Administrative Region (SAR)’s own second Five-Year Plan.
Fernandes said: “MITE 2025 embraces the vision to attain innovative and quality enhancement through numerous initiatives. It also serves as a way of highlighting Macao’s strengths, as well as a platform that facilitates cooperation and the exchange of knowledge among tourism professionals and their peers from related industries here and throughout the rest of the world.”
She added that Macao has, over the past several years, accumulated a foundation of experience that enables cross-platform integration and promotes collaboration between Macanese travel professionals and their global counterparts.
An ongoing exchange
Kang Lun of China’s Ministry of Culture and Tourism likewise cited the robustness of the two-way exchange between Macao and the Chinese Mainland.
He pointed out how the number of mainland tourists making their way to Macao has risen significantly over the past few years, and the SAR has been actively diversifying its tourism offerings to appeal to a broader spectrum of travellers.
As tourism is a two-way exchange, Kang also lauded the event as a way of showing off the richness of Mainland China’s cultural diversity to potential Macanese tourists.
Paired with Macao’s unique charm, the attractions offered by the Chinese Mainland promise to be a potent draw to global travellers.
Travel Daily Media is an official media partner of the 13th Macao International Travel Expo which runs until Sunday, 27th April.
