Since people went into quarantine, video calls have become our way to communicate with our families, friends, and colleagues. Use of Zoom shot up and many people are using video calls as an opportunity to virtually travel, with holiday-style Zoom backgrounds seeing a huge 9,900% increase in searches according to Google Trends data.
Kuoni delved into the search data to discover which destinations and landscapes are currently seeing the largest surge in popularity for virtual backgrounds. With its beautiful beaches and sparkling waters, it may come as no surprise that the Caribbean is the most popular Zoom background right now – seeing a whopping 9,900% increase in searches. The data shows that long-haul destinations are the favourites, with just Sweden making it into the top five from Europe.
Below are the most popular zoom background destinations:
Caribbean
Australia
Maldives
Vietnam
New Zealand
Sweden
Philippines
Canada
Brazil
USA
Noticing the increase in demand, and anecdotally hearing of people using their destination imagery as video call backgrounds, luxury travel company Kuoni has released a select set of images and video to be used as Zoom backgrounds.
James Nye from Kuoni comments: “Just a few days into lockdown we started to hear about people using our destination images as backgrounds to their video calls, to at least momentarily transport them to somewhere else in the world. Coupled with the increase in online searches for travel-inspired video call backgrounds, we wanted to release a collection that hopefully gives people a slice of their dream holiday whilst they’re at home. The collection includes some of our most popular destinations and we hope the range of landscapes means you can switch up the backgrounds depending on where you want your wanderlust to take you.”
