Brits are willing to drop the cash just to travel to these destinations in their post-COVID bucket list.
Having been unable to travel as freely as possible for the past year, thousands of Brits and Europeans have begun to plan their post-pandemic holidays. Many have created a bucket list of items they would like to tick off with any extra money they have saved during the COVID-19 pandemic.
For some, retirement offers the freedom to be able to travel the world but the pandemic has put travel and social plans on pause. A new Audley Villages study reveals which destinations and attractions are on our bucket lists, including one especially for retirees, and exactly how much they will cost to complete.
In order to do this we looked into Google search data, Instagram hashtags and press mentions of 141 bucket list items including destinations, landmarks, theme parks and activities.
Brits are raring to go traveling again once the pandemic is over, with Italy set to be the travel destination of choice. Here are the top 10 destinations in Brits’ post-COVID bucket list.
| Ranking | Destination | Google Search Volume | Instagram Hashtag | Press Mention Volume | Cost of Travel (GBP) |
| 1 | Italy | 368,000 | 135,640,282 | 11,100 | 81 |
| 2 | Japan | 201,000 | 138,869,816 | 7,600 | 409 |
| 3 | Barcelona | 450,000 | 59,664,633 | 18,600 | 54 |
| 4 | New York | 201,000 | 108,402,813 | 10,500 | 265 |
| 5 | Paris | 110,000 | 125,480,223 | 10,000 | 73 |
| 6 | Dubai | 165,000 | 104,203,113 | 4,500 | 322 |
| 7 | USA | 110,000 | 111,420,811 | 10,300 | 337 |
| 8 | Bali | 135,000 | 111,840,390 | 1,200 | 572 |
| 9 | France | 165,000 | 88,515,673 | 15,900 | 73 |
| 10 | Australia | 246,000 | 67,003,599 | 13,800 | 785 |
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