Super Break launches latest UK brochure

Super Break has launched its latest UK Short Breaks brochure with a selection of new products including Explore by Rail breaks plus new branding. 

A new look reflects the company’s move to focus on experience-led, packaged products.

Currently being delivered into agents across the UK, the new brochure features over 575 hotels plus a theatre, theme park, spa, culture and attraction breaks alongside transport options to and from destinations.

A key component of the new look is the use of brackets to symbolise the creative elements that build a personalised trip – including (destination + hotel + travel + tours and experiences.)

The aim is to make it easier for agents to highlight products that can be added to a break, plus all are pre-bookable and commissionable.

In addition, SuperBreak will also launch its biggest ever TV campaign later this summer.

Graham Balmforth, national sales manager at SuperBreak said: “Our new brochure is packed full of great eye catching products for agents to sell as always. The new look and feel is a natural progression for Super Break, taking us into the next phase of our growth. Super Break’s product has developed so much over the last few years and now over 50% of all our short breaks sold include two or more add-on elements/experiences. We are constantly developing new ways to appeal to customers and this brochure highlights a host of new packages that are now available. ”

The Explore by Rail packages provide customers with the freedom to discover towns, coastlines and countryside within a chosen region.

Customers are provided with three or four star accommodation within a city less than a mile from the main trains station, before embarking on their own itinerary with flexibility over their rail travel in the region during the length of their stay.

Destinations included in this ticket span the country, from the Scottish Highlands (staying in Inverness) to Devon and Cornwall (staying in Exeter) as well as London based getaways to explore the River Thames and the Cotswolds.

A sample package costs from GBP199pp for an Explore the South Coast break which includes four night’s B&B hotel in Bournemouth and the Explore by Rail ticket which offers the chance to explore the New Forest, go shopping in Lymington, or enjoy a day out in Salisbury or Weymouth.